Survey and instrument design
Designing surveys and measurement instruments, and participating directly in fielding them, built to measure what you actually intend to measure, not just what is easy to ask
Consulting,
applied research and strategy
Applied research, analysis, and strategy.
I help teams design sound studies, make sense of complex data, and decide what to do about it: survey design, complex statistical analysis, and business strategy, grounded in psychometrics and econometrics.
01Survey and instrument design
02Statistical analysis
03Business strategy
What I do
What kinds of work does the consulting cover?
Three. Survey and instrument design, complex statistical analysis, and business strategy.
Statistical analysis
Psychometric methods, item response theory, measurement validity and reliability, and econometric methods, regression-based and causal analysis
Business strategy
A specialization in online and small businesses, bringing the same rigor to how a business is run as to how a study is designed
Background
Who does the work?
Brooke Houck, PhD. Trained in measurement, not just familiar with it.
PhD
Postdoc
Exec
Career
Educational Leadership and Policy
University of North Carolina at Chapel Hill.
L. L. Thurstone Psychometric Laboratory
Postdoctoral training in measurement.
Chief Strategy Officer program
The Wharton School of Business, Executive Education.
Fair, transparent, defensible judgment
A career spent building ways to judge professional competence that hold up to scrutiny.
Get in touch
How do you start a project?
Email a short description of what you are working on and what you need, and I will reply directly.