Consulting
Applied research, analysis, and strategy.
I help teams design sound studies, make sense of complex data, and decide what to do about it: survey design, complex statistical analysis, and business strategy, grounded in psychometrics and econometrics.
What I do
Three kinds of work.
Survey & instrument design
Designing surveys and measurement instruments, and participating directly in fielding them, built to measure what you actually intend to measure, not just what’s easy to ask.
Statistical analysis
Complex statistical analysis spanning psychometric methods (item response theory, measurement validity and reliability) and econometric methods (regression-based and causal analysis).
Business strategy
Strategy work with a specialization in online and small businesses, bringing the same rigor to how a business is run as to how a study is designed.
Background
Trained in measurement, not just familiar with it.
Brooke Houck, PhD
Leadership & Policy
Postdoctoral training in the L. L. Thurstone Psychometric Laboratory. Completed the Chief Strategy Officer program at the Wharton School of Business (Executive Education). A career spent building fair, transparent, defensible ways to judge professional competence.
Get in touch
Have a project in mind?
Email a short description of what you’re working on and what you need, and I’ll reply directly.
consulting@phronesislabs.net